Absence of a systematic innovation process

by Mario H. Noronha

Topic of this content: How the absence of a systematic innovation process contributes to the lack of innovation in organizations

Who might be interested in reading: professionals and organizations

In the third text of this month, we address the absence of a systematic innovation process, one of the factors that can contribute to the lack of innovation in organizations.

The absence of a systematic innovation process means the lack of a clear process for capturing, evaluating and implementing ideas, which can lead to the loss of valuable innovation opportunities.

Organizations need mechanisms to effectively manage the innovation pipeline, because innovation increases an organization's ability to adapt to changes in the market, technology and customer preferences.

If this does not happen systematically, organizations can become rigid and slow in responding to external pressures, that is, they reduce their flexibility and adaptability capabilities to the factors and circumstances to which they are subject.

"If you look at history, innovation doesn't come just from giving people incentives; it comes from creating environments where their ideas can connect." - Steven Johnson

A possible solution may include closer and more sustained involvement with external sources of innovation through, for example, partnerships with startups, academic institutions or other organizations and entities.

These open innovation partnerships have the potential to provide new ideas and technologies, which can be adapted or integrated into the organization, with benefits for all parties involved, including a reduction in direct costs associated with investments in innovation and also an increase in flexibility of the organization, due to the fact that it is not only limited to the resources and skills it has at a given moment in its existence.

Still, particular attention is needed to possible problems that result from poor communication and collaboration between internal departments of the organization, because they can hinder cross-pollination of ideas, which is essential as a driver of innovation.

Therefore, in addition to being able to choose to implement open innovation processes, it is necessary for the organization to encourage the existence of multifunctional teams and collaboration between departments, using existing technologies on the market, which facilitate communication and sharing of ideas.

At a time when sustainability practices are increasingly the new normal and constitute criteria for attracting investment, innovations in products, processes and business models can contribute to more sustainable business practices, reducing environmental impact, meeting society's expectations and contributing to complying with benchmarks for good management practices, namely those defined by ESG principles (which stands for Environmental, Social and Governance).

Author's note: this text expresses a personal perspective framed within some parameters, it is not a scientific article, of a medical, prescriptive or binding nature. It is also important to note that it was not intended to be an exhaustive analysis, in the future there will be new texts that will address other ways of looking at these same topics.

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