What is Coaching?

Mario H. Noronha

Founder of Seikatsu Equilibrium

In my view, as coaches, our willingness to help others cannot replace the rigor of the process.

We serve the interests of the coachees, they define the path they intend to follow at any given moment. Our role is to make them aware of the discoveries that the process provides and the alternatives for existing paths.

We are a kind of detectives in search of the truth about each coachee, sharing the evidence with them and using their own abilities, skills, attitudes, gifts, talents and other resources they have to achieve goals (recognized or verbalized by them) in a focused way, in the form of goal-setting and achievement framework.

The credit belongs to the coachees, they are the ones who make the choices, have the resources and the commitment, it's about their lives, we are facilitators, we serve the interests of each coachee, what matters is their success (according to their own standards or criteria for success) in their personal or professional lives.

The coachee is the star in this process, the quality of our work is measured by the brightness, autonomous and sustained, of that star.

Coaching presupposes the absence of judgment and advice, because the life, gifts, talents, skills and abilities belong to the Coachee. The Coach aims to be a facilitator on the journey of discovery or awareness about the best ways of acting – developed and accepted by the coachee (guided by a solid process) depending on their characteristics (conscious or unconscious) and circumstances – taking into account the realistic goals that the Coachee wants to achieve at any future time defined by him/her.

It is important to emphasize that coaching, duly certified and ethical, is a structured process that aims to help clarify and achieve future goals or objectives. If the help you are looking for, at the present moment of your existence, goes in a different direction to that proposed here, then Seikatsu Equilibrium does not (yet) provide other services that you can use.

All sessions are individual in the context of a coaching process, subject to the duty of confidentiality (contractually safeguarded) and take place virtually, through an online video platform (except under conditions defined differently, namely in coaching processes aimed at organizations).