Coaching vs. Psychotherapy: what is the difference?

"I am not what happened to me, I am what I choose to become." - Carl Jung


  1. Both disciplines start from the present moment of each person
  2. Psychotherapy seeks to look at - and contribute to resolving - the past that led the person to the present moment
  3. Coaching seeks to help each person achieve future goals, starting from the present moment
  4. Both disciplines have a duty of confidentiality regarding the content of their sessions with each person
  5. Both disciplines have a Code of Ethics
  6. In ethical terms, a duly certified coaching professional should not work with a person who is undergoing psychotherapeutic support or who, during the coaching process, becomes evident that this person needs therapeutic support
  7. Coaching seeks to help but, like any other discipline, it has technical and ethical limits
  8. The client of a coaching process is designated as a coachee, not a patient
  9. Coaching is not - and does not replace - our current social understanding of what therapy is
  10. Our vision of coaching is to create objective conditions to face and deal with the future - with or despite each person's baggage - overcoming rumination on the past (which Carl Jung described as an avoidance tactic), based on increased awareness of self-responsibility in building that future, complemented with proactive, consistent and consequential actions

"The privilege of a lifetime is to become who you really are." - Carl Jung