Coaching's Professional Standards and Ethics

Mario H. Noronha

Founder of Seikatsu Equilibrium

This is the Code of Ethics proposed by the Portuguese Society of Professional Coaching and which all its members undertake to comply with.

I will honor the coaching profession

1. I will not make any false or misleading statements regarding the services I offer as a coach (whether for individuals or companies) or the scope of the coaching profession
2. I will be aware of the existence of personal issues that may conflict, hinder, interfere or impair my performance as a professional coach and, if it appears to be appropriate, I will suspend or terminate my coaching relationship with the client
3. I will recognize that it is the coachee who, through his effort and contribution, achieves his goals. I will not credit myself with the client's journey and its successes
4. I will keep records of my work as a coach, ensuring their security and privacy. I will delete any records if the customer requires it or when, in conscience, I recognize a danger to their privacy
5. I will maintain confidentiality regarding all customer and sponsor information
6. I will establish a clear agreement on how coaching information will be exchanged between the coach, client and sponsor (where applicable) and will always abide by the terms of that agreement
7. I will seek to avoid conflicts of interest, even if they are potential, and I will report them when they arise, even if it means ending the coaching relationship
8. I will not derive any personal, professional or monetary benefit or benefit from the coaching relationship, other than the remuneration agreed in the written contract or oral agreement

I will have a professional conduct in the relationship with customers and sponsors (sponsors are organizations that hire coaching services for their employees)

1. I will act with integrity and honesty throughout the professional relationship I will have with the client and sponsors
2. I will never have any intimate or personal involvement with the client(s) or sponsor(s) during the coaching relationship
3. I will have clear agreements or contracts with my clients and sponsors, clearly explaining the terms of service provision and coaching relationship. I will honor all agreements or contracts entered into in the context of professional coaching relationships
4. I will not give my potential customers or sponsors information or suggestions that I believe to be misleading, false or harmful to them
5. I will be careful, before starting the coaching process, to carefully explain to my client and/or sponsors the nature of coaching, how the process takes place, the definition of responsibilities, the terms of confidentiality and other information that is relevant to ensure their perfect clarification. I will also look at the rules, procedures and financial agreements contained in the coaching contract, as well as the agreement on the type, duration and regularity of the sessions. I will ensure that the customer and/or sponsor understand the nature of the information
6. I will respect the client's perceptions, learning style and way of being, continuously supporting him to explore opportunities essential to the established goals
7. I will not make any misleading or false statements about my customer or sponsor
8. I will respect the parties' right to terminate the coaching relationship at any time during the process, subject to the terms that have been set out in the contract
9. I will be attentive to indications that the client may not be feeling benefited by our coaching relationship and, if I understand, in conscience, that he would benefit more from the services of another coach or using a process other than coaching, give I will give you that indication

Ethics commitment

1. As a Professional Coach, I know and agree to fulfill my ethical obligations to my clients and managers, colleagues and the general public
2. I am committed to complying with all items of the Code of Ethics and practicing them with all those to whom I provide my professional services as a coach